Effective Date: January 5, 2021
At Frieren Merchandise Store (“we,” “our,” “us”), your privacy is our priority. We are committed to safeguarding your personal information and ensuring transparency about how we collect, use, and protect your data. This Privacy Policy explains what information we collect, how it’s used, and your rights when you visit https://frierenmerchandise.store or make a purchase from us.
1. Information We Collect
We may collect the following types of information to process your orders and improve your shopping experience:
- Personal Information: Name, email address, billing/shipping address, payment details, and phone number (for order and delivery updates).
- Account Information: Login details, order history, and preferences (if you create an account).
- Technical Data: IP address, browser type, device information, operating system, and cookies.
- Usage Data: Pages you visit, time spent on our site, and how you interact with our products and content.
- Marketing Preferences: Your choices regarding promotional emails, discounts, and newsletters.
2. How We Use Your Information
We use your data responsibly and only for legitimate purposes, such as:
- Processing and fulfilling your orders.
- Sending order confirmations, shipping updates, and customer support messages.
- Improving our website, products, and overall customer experience.
- Complying with legal requirements (e.g., tax and fraud prevention).
- Sending marketing communications (only with your consent – you can opt out anytime).
3. Legal Basis for Processing (for EU/EEA Customers)
If you are located in the EU/EEA, we process your personal data based on:
- Contract necessity: To fulfill your purchase and provide requested services.
- Legal obligations: To meet accounting, tax, and compliance requirements.
- Legitimate interests: To improve our services and promote related products.
- Consent: For optional marketing and newsletter subscriptions.
4. Sharing Your Information
We respect your privacy — we never sell your personal data. However, we may share necessary information with:
- Trusted Service Providers: Payment gateways, shipping partners, IT support, and analytics services.
- Legal Authorities: When required by law, regulation, or to protect our rights.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that process.
5. Cookies & Tracking Technologies
We use cookies and similar tools to enhance your browsing experience:
- Enable essential site functions (cart, checkout, account login).
- Analyze site performance and optimize usability.
- Deliver relevant content and personalized recommendations.
You can control or disable cookies through your browser settings, but some features may not function properly without them.
6. Data Retention
We retain your personal data only as long as necessary:
- Order records: For accounting, legal, and warranty purposes.
- Account data: Until you request account deletion.
- Marketing data: Until you unsubscribe or withdraw consent.
7. Your Privacy Rights
Depending on your location, you may have the following rights:
- EU/EEA (GDPR): Access, correct, delete, restrict processing, data portability, and withdraw consent.
- California (CCPA): Know what personal data we collect, request deletion, and opt out of data sales.
- Other regions: Similar rights as per local privacy laws.
To exercise any of these rights, please contact us at contact@frierenmerchandise.store.
8. Data Security
We implement industry-standard security measures such as SSL encryption, secure payment gateways, and limited data access to safeguard your information. While we take all reasonable precautions, no system can guarantee complete security.
9. International Data Transfers
Your information may be processed outside your country, including in regions with different data protection laws. We ensure that adequate safeguards (such as Standard Contractual Clauses) are in place to protect your personal data.
10. Children’s Privacy
Our website and products are not intended for children under 13 (or the applicable minimum age in your region). We do not knowingly collect personal information from minors.
11. Updates to This Privacy Policy
We may revise this Privacy Policy periodically. Any updates will be posted on this page with the new “Effective Date.” Please review it regularly to stay informed about how we protect your information.
12. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy, please contact us:
📧 Email: contact@frierenmerchandise.store
🌐 Website: https://frierenmerchandise.store





